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Jon Favreau on Why VR Is Compelling Even in the Absence of Any Model for Success

3/10/2017 3:00 PM Eastern
From Jon Favreau's Gnomes and Goblins.

With his VR experience Gnomes and Goblins, available now on the HTC Vive, filmmaker Jon Favreau (Iron Man, The Jungle Book) has taken a stab at figuring out the best way to tell a story in the new medium.

"I know that as a storyteller this set of tools and the feelings I get from this medium are unique, and it's compelling for me even in the absence of any kind of model for success," Favreau tells MIT Technology Review. "It's very early days. We’re still figuring out where the camera goes, laying out the set and understanding where the light's coming from. If somebody tells the right story in the right way, it's going to create a tectonic shift. That's the way the film business has worked: people began to learn to tell stories using film, and then cinematic techniques and special effects and editing techniques all developed to help solve problems as people grew more ambitious in the stories they were trying to present to their audience."

Read the full story here.

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