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IMAX Attempts to Jump-Start VR Industry with Experience Centre

2/16/2017 4:30 PM Eastern

With the opening of its first VR Experience Centre, IMAX has officially taken the plunge into advancing virtual reality's cause.

"Whether it’s the lack of content or consumer access to headsets, the industry has been in a holding pattern, slow to go mainstream,” IMAX chief executive Richard Gelmond said, as reported by Los Angeles Times. "It’s a complex ecosystem that’s in need of a jump-start, and we’re here to start to provide the spark.” 

Read the full story here.

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