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W Magazine Launches Layered Katy Perry AR Experience

The collector's issue features cinematic, 3D visual effects, and AR-enhanced imagery and videos, which appear to leap off the page when viewed through the app. 8/11/2017 2:00 PM Eastern

The Mill teamed up with W magazine and Steven Klein to launch an augmented reality experience bringing the W September 2017 collector's issue to life with a three-dimensional, "talking cover, as well as a series of short films, interactive features, and AR-enhanced fashion portfolios, produced by The Mill.

The cover, featuring Katy Perry, was conceptualized and shot by Steven Klein, who also directed the star as part of the AR experience. 

W's collector's issue features cinematic, 3D visual effects, and AR-enhanced imagery and videos, which appear to leap off the page when viewed through the app. Readers can activate content from the cover and four of the magazine’s features and portfolios using W’s Beyond the Page app, which was developed by The Mill. The app is available for download, for iOS and Android. To read more, click here. To download the app, click here.


The Mill Teams Up With W Magazine and Steven Klein for Augmented Reality Experience

W Magazine Brings Katy Perry's World to Life With First Augmented Reality September Issue

How to Make Katy Perry's September Cover Come to Life With W's Augmented Reality App

Step Into the Future with W's September Issue, Starring a Defiant Katy Perry

Katy Perry Recites Camus for W Magazine’s September Issue

W Magazine Shows How Fashion is Embracing Augmented Reality

Katy Perry Comes To Life in W Magazine AR Cover

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