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'Marjorie Prime' Holograms Delivered With AR App

Volumetric capture company 8i released a collection of Jon Hamm holograms through its Holo mobile augmented reality (AR) app. 8/17/2017 1:15 AM Eastern
Jon Hamm appears in 'Marjorie Prime,' directed by Michael Almereyda. Photo by Jason Robinette.

Jon Hamm's "Walter Prime" virtual character in the upcoming film Marjorie Prime has become a reality today.

Volumetric capture company 8i released a collection of Jon Hamm holograms through its Holo mobile augmented reality (AR) app, alongside the release of FilmRise and Passage Pictures' Marjorie Prime announced.

Hamm, who plays a hologram in the film, appears as his "Walter Prime" character in a photorealistic holographic rendering now available for free download in the Holo app, in the App Store for iPhone and on the Google Play store for Android. 

Holo is a mobile AR app that lets users add holograms of real people or animals into your real world and create videos or photos to share with friends. Created using volumetric video technology developed by 8i, Holo features a variety of photorealistic 3D holograms that can be added into the user's camera view, moved, rotated and resized while recording video.

"It is amazing to experience the future in the here and now,” says Uri Singer, a producer for Marjorie Prime. "When we first started working on the movie, the script dictated that the holograms would be portrayed as a futuristic reality. Making an actual hologram, not only on film but one that can be experienced around the world right from your smartphone, attests to how present the future has become."

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