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Distribution

A Look Inside Netflix's Distribution Strategy

3/23/2016 11:45 AM Eastern

Variety's Janko Roettgers was inside Netflix's "war room" as the streaming service launched the second season of its popular comic book series Daredevil, getting an inside look at the strategy and execution of its content delivery system.

"Netflix keeps copies of its entire local catalog in caching servers located at central internet exchanges, and then sends a subset to servers that are much closer to its subscribers — say, within the data center of a local internet service provider," Roettgers explains of how the streaming giant keeps its servers from crashing.

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